Advertising
Uber Branding Blunder
Just this week, Uber unveiled a global rebranding that not only strayed a bit from its recognizable logotype, but also introduced a rather detached set of app icons. Can’t say that we suffered from extreme design envy over the previous Uber logotype, but it was fine. While their new logotype seems like a step in…
Read MoreCrowning Culinary Photography Achievements of Mathieu Lévesque
The work of Montreal-based Mathieu Lévesque is, quite simply, a masterclass in food photography. We are in awe of Lévesque’s ability to apply his own creative vision to everything he (re)touches. His attention to detail is remarkable. And the wit and whimsy present in so much of his work elevates it to the next level.…
Read MorePull Them Up: A Perfectly Peculiar Campaign
Though we would not necessarily describe ourselves, or our design philosophy as quirky, we can certainly appreciate an idiosyncratic design approach. Italian-based multidisciplinary design practice Mathery Studio seem to live and die by such an unconventional way of thinking, and it shows in their exceptional, and sometimes eccentric, work. Case in point is a recent…
Read MoreThe Work of Illustration Playmaker Daniel Nyari
Romania-born, New York City-based illustrator/designer/art director Daniel Nyari employs a distinct style of bulbous shapes and bold colors in a geometric and cubist sort of way. And we love it, as do his impressive roster of clients, which includes ESPN, Wired, GQ, Adidas, National Geographic, Microsoft, Men’s Health, among others. Nyari says he wants “to…
Read MoreTurning Fear on its Head
Design really is all about communication and education, whether its purpose is to sell, explain, or simply draw attention. In the case of this brilliantly clever self-initiated poster, the visuals do all the work to raise awareness of an often ignored issue facing sharks in their, well, house (more about that here). A collaborative effort between…
Read MoreSerial Cut’s Slick Use of CGI
Though recent weather patterns may suggest otherwise, summer is merely a fleeting memory, with that autumn feeling fast approaching. We recently stumbled upon the phenomenal work of Madrid-based studio Serial Cut, and more particularly a video they created for fashion/style giant DIESEL (who we are also especially fond of), that harkens back to those sultry…
Read MoreEveryone Has Something Good
Most designers know that sometimes in order to really grab an audience’s attention, you need to be edgy, perhaps even controversial. This notion is not lost on Brazilian-born, Hamburg, Germany-based art director Felipe Nunes Franco. His refreshingly unexpected approach to soliciting something as virtuous as organ donation, of all things, is both tongue-in-cheek and thought…
Read MoreDynamic Photography That’s Anything But Still
While fashion and still life photography can be very straightforward, we’re always pleased when we see it take a conceptual turn. London-based Lithuanian photographer Aleksandra Kingo is particularly adept at elevating her work to art. Her personality shines through, and makes for some very compelling work. In her own words, her work is “feminine, a…
Read MoreCoca-Cola’s Historical Branding Move
Bucking tradition, and just about every rule in a marketer’s playbook, global powerhouse brand Coca-Cola has taken a bold stance on topic du jour: equality and prejudice. In observation of the month of Ramadan in the Middle East, Coca-Cola has, for the first time in its storied 129 year history, stripped its cans of its…
Read MoreLogo-Recreating Calligraphy King Seb Lester
So, we stumbled upon this viral video recently, and were in complete awe. You will be too, if you haven’t seen it already, guaranteed. It made us ponder the irony of being so taken with corporate logos carefully drawn by hand, even though that’s exactly how they were developed in the not so distant past.…
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