Creating an original typeface is no easy feat. And one that is animated, engaging and thematically relevant to the concept at hand? You guessed it… tremendously challenging. Madrid-based designer/art director Noelia Lozano has created one such design for a project entitled Curiosity is the Key. Lozano worked in collaboration with The Poool magazine, part of the OFFF Festival 2014, an international festival held in Barcelona every year that attracts offline/online designers, motion designers, thinkers, sound designers, graphic designers, theorists, developers, professionals, students (basically curious creative types). Noelia was given the magazine statement, along with the theme, and off she went: “We hate expectations. We are bigger than reality. We want to dive in what’s behind the real world. Dive deeper with what we want to know without expecting it. The Poool is the place to be, it is your escape, your answer, and the feeling of scratching your itchiness.” In her own words, Lozano explains: “My work is in relation to that which helps me to keep working every day …curiosity.”

Via noelialozano.com

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[vimeo 95064983 w=500 h=281] <p><a href=”http://vimeo.com/95064983″>CURIOSITY IS THE KEY</a> from <a href=”http://vimeo.com/user4948198″>NOELIA LOZANO</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>

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