Legit Lace Typography

Type geeks rejoice! We love inventive type, like this stellar work by Madrid-based art director/designer Andrés Momó. Fittingly for “DASHAPE” sneaker event in Spain, Momó literally threaded sneaker laces in the shape of letters to form the title of the event. The care he took with the letterforms shows. And somehow, this just wouldn’t be the same if it was digitally rendered… Momó taking the time to create this the old school way gets major props in our book.

Via Behance

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[vimeo 119436369 w=500 h=281]