Minimalism is often just the right treatment for getting to the essence of a visual identity (previous examples here and here and here). And that is precisely the case with Minneapolis-based designer/art director Tony Buckland’s project, Birds of Minnesota. You don’t have to be into ornithology or bird watching to appreciate this work, there’s an aesthetic appeal that stands on its own. Buckland’s objective is to “edit the defining characteristics of each bird down to the absolute minimum without losing the essence of the bird.” And he achieves that brilliantly. An ever-growing collection of prints available here.