Slick Schick Iconography
There’s an old adage that states “less is more.” And that maxim certainly holds true for this minimalist icon set developed for Schick. There was a notion in the Philippines that Schick was a female brand because of their popular line of lady razors, so the Manila branch of marketing and advertising giant J. Walter Thompson developed this slick set of graphic posters to combat that misperception. These fantastically bold graphics, by the team at JWT Manila, feature recognizable historical and pop culture figures with distinct facial hair (Mr. T from The A-Team, V from V for Vendetta, Salvador Dali, Groucho Marx and Charlie Chaplin) that one can achieve using Schick razors. We love how the product is seamlessly integrated into the designs. There’s certainly market research and number crunching that goes into how and where to market with visuals like these, but we don’t see why a campaign like this wouldn’t be effective here in the US. There seems to be a sort of facial hair renaissance happening right now, and aggressively bold visuals like these would be hard to miss.
[…] the right treatment for getting to the essence of a visual identity (previous examples here and here and here). And that is precisely the case with Minneapolis-based designer/art director Tony […]