Let’s face it, emojis have infiltrated the general consciousness. When your mom is using them, you know they’ve hit the mainstream. These small digital images used to express an idea, emotion, etc., in electronic communication are now becoming the subject of art itself, which is another touchstone of cultural proliferation. Wildly talented Toronto-based letterer/designer/artist Christopher Rouleau has created a typographic set of letterforms using these tiny icons in fantastic ways. They are not simply cobbled together haphazardly, but thoughtfully constructed to reveal a variety of nuances in unexpected ways. For one, the emojis used start with the letter they are creating. We love Rouleau’s out-of-the-box thinking. He rolled out the set, one-by-one via his Instagram recently. Rouleau is no one hit wonder… be sure to check out his body of terrific work here.

Via Instagram

Rouleau-01 Rouleau-02 Rouleau-03 Rouleau-04 Rouleau-05 Rouleau-06 Rouleau-07 Rouleau-08 Rouleau-09 Rouleau-10 Rouleau-11 Rouleau-12 Rouleau-13 Rouleau-14 Rouleau-15 Rouleau-16 Rouleau-17 Rouleau-18 Rouleau-19 Rouleau-20 Rouleau-21 Rouleau-22 Rouleau-23 Rouleau-24 Rouleau-25 Rouleau-26

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