100copies: Limited Edition Bicycle Tire Track Prints

February 6, 2015

Accomplished Singapore-based art director/designer Thomas Yang has two passions in life: design and cycling. Yang merges the two (quite expertly, we might add) by way of this ongoing collection of limited edition cycling-related prints, aptly titled 100copies (sold here). You don’t have to be an avid cyclist to appreciate this brilliant work from Yang. His process…

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Brilliant Beer Advertising

October 28, 2014

Finding new ways to market familiar products is a daily challenge for advertisers. Italian ad agency Armando Testa Group’s work for Italian brewing company Birra Moretti caught our eye for their particularly inventive campaign. Great advertising transcends language and, at times, culture… it is relatable on a universal level. The juxtaposition here of particular meals…

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How to Exceed Your Ad Space

November 6, 2013

Smart advertising deserves attention, and we love this billboard by German ad agency Serviceplan. They were asked to develop a BMW advertisement for a unique 164’ x 6.5’ light wall in the arrivals hall of the Hamburg Airport. They came up with the brilliant idea to use the reflective surface of the floor to maximize…

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