The shipping season has been hitting its peak over the past few days, so we thought it appropriate to share the typographic explorations of Barcelona-based design studio Lo Siento (previous post here). Among their highly creative undertakings are works in which they experiment with injecting colored liquid into individual pouches of plastic bubble wrap to form typographic figures. And these projects represent a larger theme in Lo Siento’s work: tangible typography. They are so in touch (no pun intended) with the nuances of letterforms, that they’re able to transfer that heightened awareness into physical objects, which is pretty astounding. We are sort of desensitized to design in some ways with advances in computer generated graphics, but when work like this comes along, it really catches our eye. Other works of Lo Siento’s include hand-formed muselet typography, cardboard typographic “skeleton”, and 4D letters, among many others. They are masters, and we really admire their work.
[vimeo 45895383 w=500 h=281]